by: Kane's Beverage News Daily | Joel Whitaker
Laura Becraft and Lauren Ward have broken from 375 Park Avenue Spirits to launch Brazen Imports & Consulting, a new firm focused on helping brands grow their business in the highly competitive beverage alcohol space. Until recently, Becraft was Commercial Operations Director at 375 Park Avenue Spirits, a division of Sazerac Co., after spending more than two decades in high-profile sales and leadership roles at Southern Glazer’s Wine & Spirits, Patrón Spirits Co., and a wine and spirits marketing agency. Ward was also previously at 375 Park Avenue Spirits, in a Vice President role leading national accounts, control states, and the company’s extensive single barrel program.
“Our goal at Brazen Imports & Consulting is to support, empower, and fuel brands to develop their growth strategy, and to do that successfully, those companies need aggressive route-to-market playbooks, they need an experienced team that understands sales, marketing, and the complex regulatory environment for beverage alcohol, and they need skilled industry leaders to navigate logistics and distributor relationships,” says Becraft. “Bold brands need ‘Brazen’ professionals in their corner.”
