For more than 25 years, Laura Becraft has worked in high-profile sales and marketing leadership roles across the beverage alcohol industry. She began her career behind the bar (literally) bartending and working in the restaurant industry through college, which then led to a South Florida sales position at Southern Glazer’s Wine & Spirits. From there, she joined The Patrón Spirits Company, becoming only the 10th sales employee at the organization, taking a chance on a little-known tequila brand, at the time, in a category that today is now the fastest growing in the spirits industry. During her 13 years at Patrón, she led sales in multiple U.S. states and the Caribbean, as well as duty free and the cruise line channel, helping to position the brand for a $5.1 billion acquisition from Bacardi in 2018. After Patrón, Laura took a role at a wine and spirits marketing agency where she worked with spirits suppliers to create award-winning programs onboard all the leading cruise lines in the industry. Most recently, before co-founding Brazen Imports, she directed operations at 375 Park Avenue Spirits, a division of the Sazerac Company, where she managed the company’s portfolio of international and domestic premium spirits distributed in the U.S.